This seasoning is handcrafted by an 8th-generation Californian whose Santa Maria family has been barbequing over red oak for decades. We even named it after a good boy, Lucky Sevens, who always came running when he heard the grill start to crank. We love it so much that we put it just about on everything. The kids especially love it on the veggies! Like Lucky Sevens would have said, “crank it up!”